About Squirrel!

We're Squirrel! — and we make your dog look ridiculously good. 🐾

We're a small, proudly handmade dog accessories company rooted right here in Kansas City, Missouri. Every collar, leash, and bowtie we make starts with a simple belief: your dog deserves accessories that are as tough as they are adorable — and easy enough for you to keep clean.

How It All Started

Squirrel! grew out of a love for dogs and a frustration with accessories that didn't hold up. Flimsy hardware, fading fabric, bowties that fell apart after one wash — we knew we could do better. So we started making our own, right here in Kansas City, and the response from fellow dog lovers was immediate: "Where can I get one?"      The answer: right here. 

  Nova Collar lifestyle

Handmade in Kansas City, with Love

Every Squirrel! collar, leash, and bowtie is made by hand in Kansas City. We're not a big factory — we're a small team that genuinely cares about craftsmanship and quality. That means careful stitching, thoughtfully chosen materials, and accessories built to go the distance (through walks, adventures, and the occasional mud puddle).

We're proud to be a Kansas City business, and we love being part of a community that supports local makers. When you buy from Squirrel!, you're supporting real people doing real work right here in the heartland. 🏙️

Built to Last — and Built to Wash

We use durable, dog-tested materials chosen to hold up to real life with a real dog. Our accessories are designed to keep their shape, color, and hardware integrity through everyday wear and tear.

And here's the part that makes dog parents cheer: our products are machine washable. Toss them in the wash after a muddy hike, pull them out fresh, and your pup is ready to look sharp again. No fuss, no stress.

Why Dog Lovers Choose Squirrel!

  • 🐾 Handmade with care in Kansas City, MO
  • 💪 Durable construction built for real dogs and real adventures
  • 🫧 Machine washable — because life is gloriously messy
  • 🎀 Collars, leashes & bowties that make your pup the best-dressed on the block
  • ❤️ Made by dog lovers, for dog lovers

Let's Be Friends

We love seeing Squirrel! accessories out in the world. Tag us in your pup's best looks — nothing makes our day like a well-dressed dog living their best life.

Questions? We'd love to hear from you. Drop us a line here.